There's a lot of positive reports about this place, despite the long lunchtime waits, but it's been a while since I ate there and this place is really a very good deal.
Went with the family and we ordered a chipotle chicken salad, grilled chicken cobb salad, and the flatiron steak entree which came with yukon gold potatoes and a small, "simple" salad of our choice. All of these items were $10 -- for the steak in particular, this was an entire meal and decent sized at that. Also got a cup of the tomato soup, which was $4. With four drinks, the tab came to $46. An unqualified deal.
And the quality of the food is high. The steak was cooked beautifully medium rare and was tender, and the potatoes were some of the best I've had, and that wasn't even my order. I really liked my Cobb salad -- the produce they use is excellent. The kids fought over the tomato soup. This restaurant has found itself a little niche, also occupied by X'otik kitchen way down Washington: offer high quality, fresh and organic meals at very affordable prices (though X'otik is strictly takeout). They keep their costs down by having it be self-serve and the result is --- a steady line out the door, while Ford's seems to be going through a bit of the restaurant version of the sophomore slump.
Had we gone to Ford's next door, which does have table service and a more varied menu, I'm sure we would have spent twice as much. Fraiche down the street is the new kid in town. IT'll be interesting to see if one, both or neither have longevity. At the moment my money is on Fraiche, but Tender Greens has definite staying power.