Recently I heard that Target was marketing a higher quality chocolate bar called Choxie. So I ventured into a Target when on the road. I tried their spice bar, w/cinammon and chiles. Strange, they used milk chocolate as compared to all othe bars of this type which to my viewing have been made w/dark chocolate. I also tried their mint cookie crunch made w/dark chocolate. They're both nothing special. The spice bar had a very mild flavor when compared to others in this style. While I could be my usual wise guy self and knock Target and call then what they are (Wal Mart in a suit) I have to give them credit for trying. Maybe if their customers try these and like 'em, they might be tempted to move up to the real thing.