LifeSavers once offered an entire roll of the tangerine flavor. As a child, I would get a roll if I sat still during church on Sundays! Also, (and more recently) Kraft had an excellent idea for Parmesan cheese. They marketed a block of parm with a shredder built into the cap of the continer tube. Since shredded Parm loses its flavor so quickly, this was a huge hit with me.