Packaged Foods

Tab Energy Drink


Packaged Foods 9

Tab Energy Drink

PollyG | Feb 9, 2006 02:02 PM

The marketing geniuses at Coca Cola have introduced Tab low calorie energy drink. At a mere $7.49 a 4-pack, you can enjoy this 5 calorie drink full of ginseng and guarana.

Maybe it is just me, but putting the Tab brand on an energy drink seems ridiculous. I don't quite see those few Tab holdouts (now over 40 years old) as the right market for energy drinks.

I think I'll continue to get my liquid energy the old-fashioned way: coffee, straight up. It costs less, has fewer calories, and has been extensively studied.

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