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Supermarkets: New lines of generics at Shoppers & Giant

wayne keyser | Feb 1, 201202:32 PM

Anyone have an opinion about the new lines of house-label offerings at Giant and Shoppers? Giant has these "please don't buy me" yellow/orange labels, and Shoppers has "Essential Everyday" generic products.

I am pleased with most stores' house label vegetables and detergents and the like, but from my memory (for instance) Giant's pasta sauce was, IMO, awful. But it's a new day and my weekly bill is going up, and I said "Oh, it's just $1.25" and tried Shoppers' new "Essential Everyday" pasta sauce, and I love it! Of course it's not a "gourmet" item, it's a perfect Prego clone, but for everyday, I love Prego and this is about 1/3 the price.

Any rerports on other house-label items? Both stores seem to be rolling out these new items both at the same time.

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