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Supermarket pricing.......can someone explain this to me?

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Supermarket pricing.......can someone explain this to me?

jrvedivici | Apr 8, 2014 06:19 AM

Yesterday I stopped at my local Acme Supermarket to pick something(s) up for dinner. I walked up to the poultry section and they had a "special" on boneless chicken breasts, buy 1 get 2 free !! Wow....pretty darn good right? Yeah well the packages were priced at $5.99 lbs. There were two nice sized boneless breasts in each pack and on average the packs wieghted 2.125 lbs.

So 2.125lbs X $5.99 = $12.72 for 6 boneless breasts.

6/$12.72= $2.12 per pound average. Which is a "fair" price for boneless chicken breast these days.

So my question is WHY? Why go through all that instead of just charging the $2.12lbs? Is it the perception of value of buy 1 get 2, or is it their way of trying to move product that they have over stock of?

I've noticed this trend with chicken often, I don't know if it's just this store that's doing it (it is my local so I most often shop there) or if there is some kind of odd trend with chicken prices these days.

Thoughts?

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