Super-premium vodkas have peaked according to the results of 2015’s Power Brands Survey, which were unveiled yesterday. . . .
“I think we are seeing the end of growth in super-premium vodka,” commented Stuart Whitwell, director at Intangible Business, which compiled the survey in partnership with The Drinks Business. . . .
Finally, it was notable that top-end Tequila also appears to be suffering, which was best illustrated by the plateauing sales of former rising star Patrón.
“Patrón is leveling off, and it was one of our fastest risers in the survey a few years ago,” recorded Whitwell. “I think the US has had enough of Tequila, otherwise Patrón would still be growing,” he added.
(Full article continues -- discussing whiskies as well)