I have been a bad Chinese... Somehow, I never "care" about the kind of rice I bought. Growing up, my family here is US bought the pink label one from Costco. I simply never question it and continue to buy and cook it. It wasn't until recently, my American fiance order some take outs and was head over heel with the rice that came with our meal. We are now questioning our rice choices for home. But I'm lost... There are several brand in the stores. But what are the difference? Or are they basically the same thing just different packaging? I know there are different rice (short) available in Japan/China/Taiwan. Are any of them available here in US (east coast)?