Starbucks now offers coconut "milk"

As of today Starbucks is offering a coconut milk option as a second non dairy milk. (They have explained in previous statements that due to allergy concerns they will likely never offer almond milk. )

For better or worse I visit Le Bux for my bold soy misto most mornings. This morning I ordered the coconut milk and have to say that compared to soy it had a much creamier mouthfeel and only a very faint coconut flavor- I think if you didn't know it was coconut milk it would be hard to put your finger on what it was. A latte might be more noticable though.

I asked to see the package of coconut milk after my drink was made and was disappointed to see yet another chain take a really great idea and kind of ruin it...
The coconut "milk" is made from concentrate and the first ingredient is actually water...not coconut. Full ingredients and nutrition listed in this article:
http://rebootedbody.com/starbucks-coc...

I don't love that ingredient list but I think it's a big step for a major chain to even offer this option. And since Starbucks no longer offers organic dairy I think its a good alternative that might be preferable to factory farmed dairy (even though the coconut milk is not organic it's an option that doesn't support factory farmed dairy).

Anyone else try it? Did you like it enough to order regularly? Other deep thoughts on dairy alternatives in chain restaurants?