Sarbucks has announced this week that it is raising its coffee prices by 10 to 20 cents per serving.
The price of coffee beans has been steadily falling for the past year or so.
What gives? Profits not high enough? CEO Shultz is being a hypocrite in my opinion.
How to respond?
(1) Boycott Starbucks?
(2) Do nothing and pay more?
(3) But shares of Starbucks ?
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