Another article about Farm-to-Fable, this time in Florida, after last year's San Diego exposé http://www.sandiegomagazine.com/San-D....
But how do we solve this? Any type of for-profit is going to eventually be compromised in some way. Even a non-profit controlled by a single centralized organization has risks.
Any fellow geeks here? How about a site where someone can report a restaurant or store/farmer's market stall claiming farm-to-table (restaurant basic info pulled from the Yelp API) - crowdsourcing in a sense, and farmers can verify. Farmers would not be charged, restaurants/retail vendors don't have to pay but can pay a small amount to be highlighted as supporting the site. End user donations could be solicited also. All code open source on GitHub. One step more: using the new Ethereum.org open source system to build it as a distributed org so we lower the risk of compromised reports.
Further ideas or shortcomings you see in this?