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Singapore targets Hongkongers with new food guide


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Singapore targets Hongkongers with new food guide

klyeoh | Nov 1, 2013 04:24 PM

Interestingly, the Singapore Tourism Board (STB) is specifically targetting the Hong Kong market with its new Singapore Food Guide, designed to provide recommendations that suit the HK palate.

STB roped in KC Koo, one of HK's most prolific food bloggers & main contributor to Openrice, as a consultant. Interesting to see what he'll recommend to his fellow Hongkongers - I remembered when I brought 2 HK visitors to Jalan Kayu for roti prata (a common Singapore breakfast option) in 1997 - they'd *never* tried it before!

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