Was in NYC two weekends ago - tried to get into Serendipity III Saturday night at 11:30 pm, Sunday at 12:30 pm - both times it was hour and half wait!! What can be so darn good???? Will be back in town soon, does anyone have suggestions for a strategy to get in this joint without such a long wait? Should I even really care?? Is this such a place that I must get in and try that frozen hot chocolate????