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yet another "Secret Menu" posting...

Joe B. | Aug 15, 200212:17 PM

As quoted from today's New York Times:

"The Secret Menu is not an In-N-Out marketing creation, and its popularity appears genuinely to mystify the company's officers.

"We've never called it the Secret Menu," said Carl Van Fleet, the chain's vice president for operations. "We've always prepared a burger any way you want. Our customers came up with the names like `Animal Style.' "

Link: http://www.nytimes.com/2002/08/14/din...

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