"First impressions are important. So much so that even armed with new information, many people won't change their minds about genetically modified foods and global warming, a new University of Florida study shows.
In fact, some grow even more stubborn in their beliefs that GMOs are unsafe, said Brandon McFadden, an assistant professor in food and resource economics in the UF Institute of Food and Agricultural Sciences.
After they read scientific information stating that genetically modified foods are safe, 12 percent of the study's participants said they felt such foods were less safe -- not more, much to McFadden's astonishment.
That's partly because people form beliefs and often never let go of them, he said..."