The building, in a new shopping center on North Broadway, is brand new, spacious and looks very promising, though something tells me parking is going to be a bear (poor circulation design).
It's a chain (35 So Cal & Central Valley locations) market, the first of its kind on the Central Coast. All other Mexican groceries are small Mami & Papi types, either one-of -a-kinds or small chains like La Princessa. This one is relatively large with a full deli counter, full butcher with extensive seafood, produce, tortillaria, fancy cake and pan dulces bakery, and a full grocery section and well as liqour and housewares.
Vallarta opened Wednesday Feb 16, and I'll try to visit soon. Grand opening prices are attention-grabbers: Boneless chicken legs .89/#, Lemons .25/#, pintos .25/# , Fuji apples .33/# , Tri Tip $2.99/#, Modelo 18-pak $$16. There is a deli counter special on Wednesday --$1 tacos. Sale prices run Wed through Tues.
With the attraction of a large product selection at Vallarta, it may put the squeeze on the smaller markets. I hope after the initial rush to the new store, things will shake out and there will be room for all markets, but the pressure will be on to modernize and clean up some of the more causal attitudes about merchandizing and produce quality in the smaller markets. At least there are many small local growers they can source from for better prices in light of the Mexican freezes.
1875 N Broadway
Santa Maria CA