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Cocktails & Spirits

Rye whiskey sees exceptional growth in US

zin1953 | Aug 5, 201507:18 AM     3

"Rye whiskey is fast becoming the on-trend spirit in the US, riding on the overall rise in popularity of American whiskeys and Bourbon to grow in volume sales by 536% since 2009, according to supplier figures.

"Data compiled by the Distilled Spirits Council (Discus) shows that rye whiskey volumes have grown from 88,000 9 litre cases in 2009 to over half a million cases (561,000) in 2014.

"The growth in the category’s value over the same period is also exceptional, rising from slightly over $15 million (£9.6m) in supplier revenues in 2009 to over $106 million (£68m) in 2014 – a six-fold increase."

We've all seen Rye "explode," but the hard numbers are indeed impressive. (Article continues.)

Rye whiskey sees exceptional growth in US

www.thedrinksbusiness.com
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