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Roy Rogers

Roy Rogers on the Comeback


Chain Restaurants 30

Roy Rogers on the Comeback

ZipperT | May 25, 2004 01:02 PM

It appears that Roy Rogers is making a comeback. I don’t know how many of you can remember when they provided good chow fast, and with the ability to fix your burger or roast beef they way you liked it. Back in the 70’s and early 80’s the food outshined all of its rivals. But then Marriott decided to “improve” things. They changed the chicken to the standard Marriott fried chicken that could be found in every one of their hotels, and chains, then they got cheap on the meat the purchased for the burgers and roast beef. When they finally sold the brand to Hardee’s it was already a shell of its former self. And Hardee’s decided to make things worse. They thought that they had the best roast beef sandwich you could find anywhere (I swear I once saw the whip marks from the jockey on a roast beef). This was the final nail in the coffin for this once great chain, its loyal customer base gone, the restaurants were sold off, most becoming either McDonalds or Boston Chickens. But one franchisee in Frederick Maryland persevered. They spent several futile years trying to purchase the rights for Roy Rogers from Imasco (the one time owner of Hardee’s which for some unknown reason was purchased by Carl’s Jr.). Finally in November of last year they were able to purchase the rights to the name and became the Franchisor of Roy Rogers.
For several years the Roy’s in Frederick, Leesburg and Hagerstown have been improving the food to levels exceeding the quality that was found when the chain was a small local Washington chain. Now that the owner of these stores owns the rights to the chain it appears that the chain may make a comeback. I hope that they keep it regional and not look to once again that let quantity win over quality.
I know that even in its hay day Roy Rogers was not as good as , but they provided a meal that was far more satisfying than any of their fast food competitors. And I for one am happy to see someone taking pride in a once proud brand.

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