For anyone who has spent time in Philly, Rita's arrival in Manhattan (92nd and Broadway) is an exciting development. The water ice and gelato/custard is just as good as I remember from my Philly college days. The only thing missing is the Philly-style soft pretzel, but, understandably, that'd be a lot tougher to replicate outside of Philly. My first Rita's from the UWS was the "red swedish fish" ice mixed with choc/vanilla custard. Absolutely delicious! It's going to be an awesome summer treat destination.