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Richmond: Joya De Ceren - Hog heaven

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Richmond: Joya De Ceren - Hog heaven

rworange | Mar 11, 2008 09:03 PM

I got a tip from a meat afficiando that this little Central American market has excellent pork.

From a few emails ... Omar (the owner) "says they buy whole pigs and do the cutting themselves. I thought that was kinda nice and they made a new sausage, some Brazilian thing.

I bought some pork chops from Omar the other day, left them in the fridge. The sheer volume of blood coming from those things is amazing and I'm not seeing that white oozing crud that shows up when you freeze pork."

Joya de Ceren rated high in my chroizo crawl
http://www.chowhound.com/topics/340456

Omar who is related to the El Tazamul owners, originally ran the restaurant next door. However, since it was a one-man show, he sold the restaurant to the family and it is now El Tazamul #2
http://www.chowhound.com/topics/336949

There was also a hint about the beans ... "I know you don't cook much, but he's got some El Salvadorean red beans that totally rock. You'd have to buy Rancho Gordo to have any better, at least for this area."

I can personally vouch for those beans. They are pricier than the usualy bag of red beans but they hold up incredibly well in cooking and have excellent flavor.

There have been other changes. The parking lot is now available to customers. The florist is gone and El Taz #2 will be opening up a patio area. Omar's sister is coming from El Salvador to help with the store so there is probably going to be some new good stuff going on.

I hope Chowhounds in the Richmond area stop by and support this worthy little market. Omar is hurting business-wise and I would hate to see this place tank. It took a while for him to negotiate using the parking lot and even regular customers often passed by because there was no nearby parking. Also, it is not a high visibility market.

I stop buy and try to throw some business even if it is as little as some garlic, a few veggies or pan dulce. Will have to try them pork chops this week ... and the Brazilian sausage.

And as that old grocery market commercial used to say ... tell a friend.

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Joya De Ceren
12545 San Pablo Ave, Richmond, CA

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