I tried some of this at a cheese shop in Muskegon, MI (The Cheese Lady) the other week. I think I'm in love! I'd never had it (or heard of it) before. It's an alpine style, cow's milk cheese and the outside is washed with a brine. It's also rubbed with paprika on the outside. Those crunchy crystals in the cheese add to the flavor. Wondering if anyone else has had this before.