Enjoyed a lovely meal at the bar at Coda tonight that was just about perfect, besides one thing--we never received bread, even after the bartender specifically mentioned that it was coming over. Not receiving bread is something that has always aggravated me beyond the point of what seems reasonable, but I had never stopped to think why. I wasn't starving and needed the bread to fill me up, nor is their bread and hummus spread something of note, but I realized that not receiving bread signifies "we aren't thinking about you" and "we don't value your patronage as much as the customers around you." Is this what's meant 99% of the time? Nope, but that's how the customer experiences it.