....not as a restaurant guide, I mean!! Instead, why couldn't we use it to write-in certain eateries that we favor, but not enough people know about? I know that this runs the risk of overexposing a secret find to the red-book-clutching masses, but I'm thinking more along the lines of places that have great food, but don't even have the level of patronage to qualify as a "undiscovered gem," just "undiscovered" (by anyone!).
Sushi Shibucho in Costa Mesa is a place that comes to mind for me; I'm sure there are others out there where a Zagat-fueled boost in business wouldn't hurt.
It's a tightrope, I know....