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Phoenix Sushi

PURE Sushi North (Brief Review/warning)

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PURE Sushi North (Brief Review/warning)

danieli10 | Dec 28, 2009 01:39 PM

I want to provide an update and brief review of Pure Sushi North. I have frequented this location since it opened and have always had good, fresh fish, albeit not the most creative or artful knife-work, but solid nonetheless.

Well, that changed dramatically Saturday night. I'm not sure if the economy and the fact they now have two locations, but the fish was sub-par on every level and I doubt if I will return. Are they now using sub-standard fish to cut costs? This was never an issue in the past.

The problem was terrible fish, not fresh, and not fit to serve! Yikes, every sushi lover's worst nightmare. The strong fishy smell permeated the entire meal. In particular, I cannot believe they would serve the whitefish, salmon roe (disgusting where each roe was not firm and had already been squished - yuck), uni, (not firm) or salmon (really fishy and tough) we had in this meal. I couldn't even eat the scallops.

In sum, I don't think we will be back. Kind of lost my taste for sushi for a while....

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