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Prime KO cancels advertised evening - was this wise of them?

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Prime KO cancels advertised evening - was this wise of them?

AdinaA | Dec 29, 2011 08:08 AM

So, Prime KO sent around email advertisements that it wold be open on Friday evening the Shabbos of New Year's weekend. We booked dinner for New Year's weekend with some friends. We were all looking forward to it.

Late Wednesday evening they phoned, and very politely informed us that they did not have enough reservations to make it worth while to open. I accept that. But...

My question to chowhounders knowledgeable about the economics of the restaurant business is, was this good judgment on their part?

It certainly makes it less likely that the next time they announce a Friday opening I will reserve a table and arrange to meet friends there for dinner.

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