Or is it just a gimmick?
I like hot food -- but only when it is also tasty! My worry is that there is no attempt to make the curry be anything but hot.
Anyone had the Phaal at Chola or Brick Lane Curry House? Those are the two places I know of that serve it.
232 East 58th Street, New York, NY 10022
Brick Lane Curry House
306-308 East 6th Street, New York, NY 10003