In their desperation to get some business in the current slaughterhouse retail environment, merchants are concocting infinite variations of nonsensical, purpose-defeating ideas.
Here's one I just got from an otherwise reputable retailer:
Personal Sommelier Service!
YOU pick the countries and regions.
YOU pick the grape varieties.
YOU set the price range per bottle.
YOU select the number of bottles per month.
Then, based on your guidelines, our team selects the perfect wines for you each month.
My advice ( to the retailers, consumers I don't think need any ): just relax, calm down, have a nice glass of some leftover cheapo, wait for the storm to pass ( which it'll eventually do ). And PLEASE, hold any new ideas until then.