I just went back to Pepe Rosso to Go again (on Sullivan just south of Houston). As I said in my book, it's one of the most authentic hits of Italy you can get in the city. Not travel poster/glossy magazine Italy, but the Real Deal. At least half the customers at any given moment are speaking Italian, and to these young immigrants this place is a serious refuge.
I've always wondered...how are the other places owned by these guys? I've got a business card listing all four. Besides the Sullivan Street place (which I know well), there are:
Pepe Giallo 253 10 Ave, 242-6055
Pepe Verde 359 Hudson St, 255-2221
Pepe Rosso110 St. Marks Place 677-6563
Anyone have experience with any of 'em?