Food Media 22

Open Letter to PBS: Bring Julia back!!!

greygarious | Jul 31, 2009 07:25 AM

Dear PBS:
According to the food industry insider interviewed by Michael Pollan for his article in the 8/2/09 New York Times Magazine, the future is one in which people will neither cook from scratch nor know how to. This is partially because there are too few cooks from whom to learn.
Well, you've got the best one sitting there in your tape vaults. Meryl Streep's new movie is bound to resurrect interest in Julia Child. Now would be a great time to resurrect her cooking shows....ALL of them. You probably think a black&white cooking show without fast camera cuts and upbeat music isn't flashy enough for today's audiences. With people now more interested than ever in limiting artificial ingredients, wasteful packaging, and the weekly grocery bill, cooking shows that actually teach technique are more needed than ever.
Although some of your current cooking shows demonstrate and explain techniques very well, they assume an extensive pantry and a broad array of topnotch equipment that may scare off the novice cook. In Julia's early shows, she worked with basic equipment and a far less extensive ingredient list reflective of the smaller selection in that era's grocery stores.
Cut back on the grills, peppers, and pasta pots, and give working adults the opportunity to learn the skills and principles they need in order to understand how and what to cook.

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