OK, I don't know how long this has been going on but I truly, truly could never imagine having a Thanksgiving bird withought brining it. I have been doing it for many years. Everyone who brines knows how difficult it is to make space in the fridge for a bird in a HUGE pot filled with water for 24-48 hours. I had no idea that you can actually purchase a bird pre brined. This is so exciting to know. I brine with my own ingredients and use a flavor injector but I am willing to give it a shot. Just thought I'd pass it on b/c this was really exciting news to me.