Tonight's Nova ScienceNow episode which will be shown on some PBS tv stations is described as follows:
The neuroscience of taste, which involves all of the senses and memory, is examined. Included: why some foods, like chocolate-chip cookies, are deemed delectable while others, such as cookies made with worms, are not; how the taste buds can be fooled.
Personally, I think the worms thing may have less to do with neuroscience than psychology.
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