Chowhound Presents: Table Talk with Nadine Levy Redzepi of Downtime: Deliciousness at Home | Ask Your Questions Now ›

General Discussion

"No Nitrate" cured meat.


General Discussion

"No Nitrate" cured meat.

Rojellio | Mar 28, 2010 08:30 AM

"No Nitrates" Cured Meat.... This really Irks me, when I see this deceptive marketing language on a label or a menu. Especially if there is a fabulous overpricing attached to the "natural" 'no nitrate' product. You DONT get to charge more saying it isnt when it IS.

If the meat is pink {rather than overdone pot roast grey, or funky brain grey} then NITRATE's were used in the curing process. So celery juice was used as the source of nitrates. Whatever. It is still a nitrate, the person who cured the meat knows its nitrate, and why they included that ingredient. You do NOT get to say you didnt use nitrates, if you included celery juice nitrate as your source of nitrate. The "natural flavor" b.s. is deceptive, and wrong.

A person avoiding nitrates should stay out of the produce section. I understand that some people might have concerns about evil chemicals like saltpeter, Prague powder or TenderQuick. Fine. It should be disclosed that the cured meat does in fact contain Nitrates derived from Celery Juice, rather than from an evil chemical grade source.

If I extract "natural flavors" from Columbine seeds, and make a special tea.... the DA and expert witness's are going to use the word "hydrocyanic acid" rather a lot at the trial. The marketing term "Natural Flavor" will not apply.

If I extract "natural flavors" from the sap of large bread seed poppies, the DEA is going to use the word "opiate" at the trial. OR indeed, the mild opiate like sap from the wild noxiuos weed version of a very common salad green... well that's not illegal since no lawmaker has the courage to make that particular salad green illegal... but still, I cant call it "natural flavor".

If I choose a natural approach to headaches, and chew on a willow tree instead of taking chemical grade salicylic acid {aspirin} I dont get to use the marketing term "natural flavor" to explain to people what I am doing. I am ingesting an unknown dose of salicylic acid, rather than a reliable and accurate dose of the chemical stuff.

Want to stay up to date with this post?

Recommended From Chowhound