Nescafe instant coffee has been the bane of my existance. In a country known for great coffee, what is served locally is usually Nescafe. I've seen this in other countries as well ... Greece sticks out in my mind (if it ain't Nescafe, its Sanka).
Another poster wrote in a different thread on coffee
"Nestle is an amazing company, and if you get on the Nescafé web site and go to "Worldwide" you can visit the sites for individual countries and see just how dialed-in the products are for each market"
He goes on to write " We live in Mexico most of the year ... but even here in this third-world country the premium products (Diplomat and Ristreto) are excellent and the everyday Nescafé while low-grown tasting still is far superior to anything one can get in the U.S. except for Taster's Choice or the obscenely overpriced Via.
To get an idea of Nestle's focus on each market here's their 2010 list of special Christmas products
- vanilla and walnut Nescafé Winter Blend in Mexico
- Czech Republic Orion confectionery’s milk chocolate pig. - "It links the Czech tradition of fasting before Christmas so as to be rewarded on the day with a plenitude-bringing golden pig, with the Slovakian idea that a golden pig guarantees good luck for New Year. "
- Brazil, Nestlé - multi-category Christmas boxes (gift baskets with just such products are big in Guatemala and perhaps thru Latin America)
- Philippines Ube Keso Leche Flan, This combination is based on the traditional Filipino delicacies Puto Bumbong and Leche Flan - desserts usually served during the holidays.
- France Yule logs
- Russia Comilfo gift box of chocolates marketed to women - "the box’s design emphasises Comilfo’s association with independence, femininity and freedom. It will be available until January and again on International Women’s Day in March
- China Gift boxes which people give as a sign of respect. It includes Nescafe Yunan which is Nestle instant coffee grown in the Yunan province.
When I first moved to Guatemala, some relatives served some Nescafe they bought in Mexico and made a big deal that it was from that country. I was just thinking .... eh, Nescafe with sugar added.
While that may not have been the best example, I'm wondering about maybe better Nescafe in other countries.
It is all I can do to drink Nescafe Classico every morning here, so I haven't tried the Guatemalan variations ... heck, I don't pay attention to instant coffee, so I didn't realize there were variations. Now I'm off for a taste test of the local stuff: Nescafe Listo (beans from El Salvador), Nescafe Diplomat (100% Arabica beans), Cafe Munson (from beans grown at high altitudes), Cafe Presto (another mountain grown coffee).
Anyone tried others in other countries?