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Molly Stones sausage illiteracy

Sharuf | May 30, 200406:34 AM

Molly Stone advertised "schweitzer bockwurst" on sale. (Bockwurst, a fresh, white, fine-ground veal sausage is Swiss soul food.)

I went up to the meat counter, where they had posted a little sign announcing the "bockwurst" at a sale price of $3.99 a lb. In the case, the only white sausage was their bratwurst, a standard MS item, and it was properly labeled "bratwurst $3.99/lb".

I asked the counter person for the bockwurst, and she pointed to the bratwurst, and said that was it. I talked to the meat manager and he insisted that bockwurst and bratwurst were the same thing. (They're not. Bockwurst is a more elegant sausage.)

I don't think this was a deliberate bait-and-switch ploy, but it was like advertising teleme cheese on sale, and then giving you jack and insisting that it's the same thing. It sure is frustrating to try to explain things to butchers who refuse to accept that there's a difference between one type of white sausage and another.

The same thing happened a few months ago when they advertised bockwurst but were selling bratwurst. I had the same fruitless conversation about sausages then. To put the best face on it, this seems to be basically a semantic snafu on the part of their marketing dept. They should fix it instead of repeating it.

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