Does anyone else find the new Milk AD to be incredibly insulting to consumers? "Lecithin" - really? The Bud Ad's buzz was significant and continues to raise discussions, but this is an incredible reach into the "you're so dumb, we can help" arena that I am amazed.
Full disclosure, I have little use for any kind of milk in my daily diet, so product-wise, who cares. It's the implicit comment on our society that's most frightening.