Olympic Blvd, before Doheny in Beverly Hills on south side (next to CA Sushi and Roll)
As a frozen yogurt fiend, I've been to most places in the city (with Big Chill and Pinkberry being my favorites). However, I'd now put Milano Freezer as one of my top pics.
It has a great decor--lavender, black, white and peach with chic clear plastic and silver chairs/tables and lots of orchids. (The generic fake wood "thank you" trash can, though, could go.) They have super delicious, all natural frozen yogurt, and it tastes just like Pinkberry. Plus, they have lots of delicious gelato flavors.
I spoke to the owner who said he personally makes the gelato and frozen yogurt. He said he's opening another shop on Melrose near LaBrea in March.
In a city that is getting overrun with frozen yogurt stores, it's nice to support a local business with friendly staff and great yogurt/gelato.