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Menu Dynamics

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Not About Food 9

Menu Dynamics

jes | Nov 4, 2007 09:30 AM

So boyfriend and went to a restaurant last night. He ordered one of the specials (delivered orally by our server). When the manager (owner?) came by to check how everything was, we asked how often they had this particular special. (Boyfriend realyl liked it and so if it was going be an every Saturday or every other Saturday or something we might have taken that into account in deciding when to go back.) The manager told us that they offered this special every single night. Seems it started off as an occasional special but was so popular that if costumers came in and it wasnt offered they were disappointed. So he added it to the regular menu but found that people werent ordering it nearly as much that way. So he took it off the menu and went back to offering it as a special but offering it every signle day. Seems interesting to me that it would sell out every night as a specal but the exact same dish does much worse when included in the regular menu.

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