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Melanie Wong | Oct 19, 201901:31 PM     1

" . . . For decades, the McRib has served as the blueprint for fast food brands hoping to cultivate fan participation, weaponizing a short supply to trump up demand. The retirement tours eventually begat a McRib Locator, which eventually became an app. For a long time, the McRib rode modernity’s wave. But true cultural moments are seldom fully dictated by the will of the business; over the past few years, the terms of engagement have warped beyond brand control. McDonald’s would know. . . "

Frankenswine’s Monster: Can the McRib Survive in the Viral Food Culture It Created?

McDonald’s unholy BBQ-flavored sandwich sparked the limited-edition food craze. Nearly four decades later, it may be facing extinction.

www.theringer.com
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