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McDonald’s to Test Expanded Breakfast Hours

ipsedixit | Mar 30, 201504:54 PM

The "10:30 Filet-O-Fish" may become a common occurrence. Past 10:30 a.m.

From the article:

"McDonald’s Corp. soon will begin testing sales of McMuffins, Hash Browns and Hotcakes throughout the day, a sign of new Chief Executive Steve Easterbrook’s willingness to experiment with a range of measures to reinvigorate flagging sales.

The tests, which start in April at some McDonald’s outlets in the San Diego area, will push sales of certain breakfast items past the start of lunch service, which is generally around 11 a.m. The move doesn’t guarantee that the company would expand the project nationwide, a spokeswoman for the Oak Brook, Ill.-based burger company said on Monday."

McDonald’s to Test Expanded Breakfast Hours

Fast-food chain McDonald’s will experiment with round-the-clock Egg McMuffins and Hot Cakes at San Diego area outlets, responding to customer demand...

www.wsj.com
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