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McDonald's Burgers Ranked Worst in the U.S. - Cutting Menu Items

snooze button | Dec 11, 201410:05 AM

The ranking isn't a shocker, but with their upcoming strategic changes I wonder how they plan to improve the taste of their food.

McDonald’s will "remove eight items altogether from its menu and would only offer 11 extra value meals, rather than 16, to address a chronic criticism customers and investors alike have lobbed at it: service that is bogged down as workers struggle with learning and preparing too many menu items."

"As part of its turnaround efforts, McDonald’s is currently testing 'Create Your Taste,' which allows customers to personalize their burger, a key part of fixing McDonald’s image problem. But it has its work cut out for it: a reader poll by product testing organization Consumer Reports released in July found McDonalds burgers ranked as the worst in the U.S."

http://fortune.com/2014/12/10/mcdonal...

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