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Food Media

Marketers say pandemic has raised interest in produce

Melanie Wong | Oct 14, 202001:37 AM    

". . . 'Cost, taste and variety are traditionally the most important reasons people choose a restaurant, followed by convenience,' Li said. 'What's in the No. 1 position now is cleanliness and sanitation.'

The survey also revealed differences between consumer preferences and food-service priorities that could be important in fruit and vegetable marketing for years to come.

'Eighty-one percent of consumers say, 'Locally grown produce is important to me,' but only 23% of operators consider locally grown when they source,' Li said. 'That is a disconnect that is worth bridging. Sustainability will also be a big topic going forward. Consumers are more focused on energy use and things that are good for the Earth.' . . "

Marketers say pandemic has raised interest in produce

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