Went last night to Lure with two friends, all of us with high hopes. On the whole, the service was ammateur. Our server was overly present at some points in the meal and then seemingly non-existant at others (particularly when a certain, nameless B-List celeb was seated in her section). Had the meal not been so expensive, this could have potentially been overlooked.
We started with the hamachi/foie gras skewers. They tasted overly salty and were slightly charred in flavor. We also shared the fluke crudo, which came overly vinegared. I think that my dining companion described it best by saying that it tasted like ceviche that he'd make at home, in that he would overly season and cure it just to be certain that he wasn't going to kill anybody. We were also all a bit confused by the rolls placed at the table, which were, essentially, challah.
For our main courses, one of my guests ordered the salmon and complained of an "off" aftertaste which she was unable to put her finger on. Another friend ordered the branzino (after being recommended by our server). It was so overcooked that it lacked flavor completely. I ordered the swordfish, which seemed to be the way to go. Aside from being a touch too salty, it was not too bad. The plates themselves seemed bare and cold (which, again, at $26-30 per main dish is unacceptable).
Overall, I think this place is incredibly dissappointing. It is just another trendy restaurant in the city that will fall out of favor in no time at all. Although the entire place was filled with B-level celebrities and businesspeople, nearly everyone was ordering pink and red cosmo-looking cocktails, but hardly any food. And, I guess that is the lesson that is learned here...the trendiest of places tend to care not about food or service, but about appearances and filling tables. And, for a Tuesday night, nearly every table was filled, even as we left the restaurant close to 10pm. If that was there goal, then they succeded. But, as a warning to all TRUE chowhounds, I would advise to stay away.