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General Discussion

Loop could be the major packaging shift we've been waiting for

Melanie Wong | Mar 20, 201905:11 PM     11

" . . . Durable, reusable packaging also allows companies to make containers that are more functional (like the Haagen Daaz container that keeps ice cream colder, longer). It also allows for way more fun, interesting and marketable design possibilities.

Imagine: Instead of ugly, wasteful plastic bottles, what if we used high-design glass ones for our mouthwash? In the age of Instagram, it's actually a genius PR move for companies to make their product containers beautiful as well as functional.

In France, Carrefour grocery stores have partnered with Loop, and a pilot program at Tesco in London will debut sometime later in 2019. About 125 products will be available for U.S. consumers in New Jersey, Pennsylvania, and New York via the Loop store, starting in May. (There is also a small box in the bottom right corner of the Loop website if you want to reserve your spot in line for the program.)

Some of the biggest ocean-plastic polluters (see the Greenpeace list here) are the same companies that have invested in Loop. We've asked for a change, and they're giving it to us. "

Loop Could Be The Major Packaging Shift Weve Been Waiting For

A new initiative pushes the responsibility back to the manufacturer.

www.mnn.com
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