I keep seeing loaves of bread for about $3.75 in the grocery stores and $4.00 -$5.00 in bakeries/bread stores. Even the cheap bread is almost $3. Large families who go through several loaves a week must really hate the prices. It is more than I want to spend, but on the positive side I am now motivated to make my own. I have about 3-4 books just sitting on my shelf. BTW, I live in Northern California.