I made the trip after a suggestion here and just after having seen Bobby Flay's Food Nation coverage of NC BBQ.
The service was courteous and fast and the food was clean and fresh. That said, there's nothing much to write home about. I ordered the NC BBQ, which came with two ribs and a small heaping of chopped BBQ, and heaping sides of greens and macaroni. Cognoscenti would call this Eastern NC BBQ. It was OK for $13. I could find better ways to spend $13 on Chow. Nothing wrong with Levi's, just not sure I am crazy about the -- or the value on -- southern basics found here.