My chowhound senses must have been working overtime today, because for no particular reason I decided to walk down a block I haven't walked down in months (even though it's just kitty-corner across Market from my office), and lo and behold, a brand new (open three days) lunch spot.
This place bills itself as "Italian quick food" -- they have an interesting selection of panini and piadine with a wide selection of Italian salumi options (Proscuitto di Parma, Cotto Rovagnati, Mortadella, Salami Rustico, Coppa, Bresaola, Pancetta, Speck), some Italian (and American) salads (some pre-boxed to go), and a soup of the day (today was tomato/eggplant).
My Piadina "Ricca" (pancetta, fontina, artichoke hearts & baby greens) was quite tasty, if on the salty side. The piadine are in the $6-$7.50 range, the most expensive panini is $8. They also offer combos (half or full-sized panino/piadina plus soup or salad in the $8-$11 range). They also have breakfast versions and pastries (including Bombalone and sfogliatella).
This space used to be a Eatcetera, a sandwich/burger/breakfast, etc. operation, and they kept the frozen yogurt (old style, not new tart style) but added La Copa Loca gelato (five or six flavors). Toppings are available, and there are some other Italian "dolce" options as well.
The beverage coolers had an excellent selection of higher-end bottled drinks (Honest Tea, Purity Organics, Talking Rain, Pellegrino Lemon and Orange, etc.). They serve organic coffee and Harney's tea.
Service was friendly if not quite up to speed yet.
It's definitely going into the lunch rotation!
No indication of a website on the to-go menu.
388 Market St. (a few doors west of Davis)
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