So here is the link for the article, I hope it works
In shorts, there is a new Kutshers restaurant opening in Tribeca. It will have a definitive Jewish Deli cuisine with some innovations to appeal to all the hipsters out there.
Is it kosher? No. Is it Jewish? Hard for me to say without a long response of "Probably reflective of cultural cuisine of self-identifying Jews in the North East America who are of Ashkenasic descent blahblahblah".
The next time someone posts that they want Jewish Food not actually kosher (or remember the guy who wanted to take his kid to a Sedar?), we can probably point them there.