Hi recently I purchased a large bag of Assi brand hot coarse red pepper powder. I wanted to use it for cooking....I was surprised to find that it had NO spice at all to me. I am looking for some really spicy crushed or slightly ground pepper flakes in a large bag 1-3 pounds for around $2-6. I am not using it to cook Kimchi and the reason I bought this brand is because it was recommended to me by an Asian friend and he knew I wasn't using it for Kimchi. I have to admit the price for it was great at about $6 for a 3 pound bag, but again I need much more spicy.
So my questions are what are the general differences between Korean, Indian, Chinese....versions of their crushed red chili pepper powders? Are the Korean brands less spicy than the other countries? Do the Koreans ferment their powders and the others don't?
Lastly, I need some recommendations of a brand and product with a price please for 1-3lbs in the $2-6 range please. I will then call the company and see if anyone in my area sells it. I really appreciate the info. I have called many Asian markets and people just don't know the specifics of this product. I also could not find a number for either Assi or Wang USA to ask them.