Well...new to me at least, the prize of my latest Japanese marketing trip.
If I may quote the text on the package: "Prunes, which have long been eaten in the West as a health-enhancing fruit, are now available in the form of delicious gummy candies. Enjoy the taste of Kasugai Prune Gummy Candies, which retain the aroma and flavor of fresh prunes."
Which pretty much sums it up. These babies taste exactly, and I mean exactly, like prunes. That is or isn't a good thing, depending on your own predilictions, but must be acknowledged as a bold and impressive bit of candy-flavoring.