General Discussion

"Joy of Cooking" in your freezer...


Live your best food life.

Sign up to discover your next favorite restaurant, recipe, or cookbook in the largest community of knowledgeable food enthusiasts.
Sign Up For Free
General Discussion 5

"Joy of Cooking" in your freezer...

AquaW | Jan 7, 2009 09:58 PM

Who would have thought the classic cookbook series I so dearly treasured would wound up pandering to a frozen foods maker?

But that's exactly what the Joy folks did, licensing their name to Bellisino Foods (who also makes the Michelina's line of frozen foods) - who in turn gave Joy a persona and a website at

The marketing seems a bit savvy (I did chuckle a little watching the videos posted on that site), but I'm not kidding myself thinking these are comparable to home-cooked meals (even if you do take on their "Make It Your Own" options, which can be as simple as throwing an extra half-cup of tomatoes or sour cream when cooking their frozen entrees). Still has the usual crazy amounts of sodium and/or fat as well as ingredients not readily available in the home kitchen (xanthan gum, sodium phosphate).

I haven't see the Joy line in my market's freezer aisle yet -- wound if any CHers were in the test markets and gave them a try. Would love to hear if they are in the slightest redeeming of the "Joy" name.


Want to stay up to date with this post?

Recommended From Chowhound